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DESIGN STRATEGIST & SERVICE DESIGN

I'M

SONIA LARRAÑAGA.

CONTACT
PROFESSIONAL 
PORTFOLIO
EXPERIENCE

I’m really curious and passionate about human behave, how and why the culture shifts and which are the triggers that activate the changes. Lately i’ve been working in the challenge of changing the culture of BBVA with the creation of the Community of Practice dedicated to design thinking within BBVA.  Understanding the different realities in order to design and implement an education strategy.

Interested in working together? Please use the contact form on the right to message me. You can also get in touch using the contact details provided.

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sonia.larranaga@outlook.com

Tel: +34 625 25 83 02

CONTACT
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Ancla 1

02 Experience

Project of Coolhunting and Global Trends

 The main objective was the identification of the top 10 Food Biohacking Trends in Europe.

Our research approach included a combination of net/street hunting, tribe identification, social network analysis, personas, user diary journals and interviews with experts.

Food Biohacking Research project

Sep 2015 - Feb 2016

Airport Waiting Experiences in the light of the smart city

Identification of the most negative part of the experience at the airport. Tools used:

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Time Flies Research project

Feb - Jul 2016

·Blueprint 

·Surveys

·Cognative maps

·Protyping

·PoV

·Research collage

·AOKI method

·Personas

·Costumer journey maps

·Stakeholders map & value map

·Interviews

·Cocreation sessions

·Emotional Journey

·Moodboard

Course for Human-Centered Design

Provided by Acumen and IDEO.org.

Feb 2016 - Apr 2016

As part of the Design Transformation team, I am focused on enabling BBVA become a more design-centric organization. 
My work has been divided in two complementary goals. First, fostering design appreciation, knowledge and expertise across functions, levels and geographies. Second, facilitating a global approach to design team training, mentoring and culture. 
The work spans all design disciplines with a focus on several programs: design education, design events (Design Wednesdays), external outreach and development of materials.

Mar 2017 - Now
Design Strategist

My main task was to find valuable information to provide to the associated companies. During this time I conducted a quantitative research based on the data of the Spanish civil constructions and I benchmark the international engineering consultancy companies in order to identify best practices to apply to the Strategic Plan. 

R&D Intern

Mar - May 2015

03 PROFESSIONAL

LINGUISTIC COMPETENCE

ENGLISH

SPANISH

GALICIAN

PORTUGUESE

PROFESSIONAL PROFICIENCY

NATIVE

ELEMENTARY PROFICIENCY

NATIVE

CAD/CAM

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GRAPHICS EDITOR

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RENDERING

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KEYSHOT 6

CATIA v5R21

INVENTOR FUSION 2015

AUTOCAD 2017

ADOBE ILLUSTRATOR CC

ADOBEPHOTOSHOP CC

SKETCH

MATHCAD 15

CES EduPack 2013 GRANTA

SKETCHUP 8

OFFICE SUITE 2013

PROJECT OFFICE 2010

AVS VIDEO EDITOR 4

INVISION

CONDOR

OTHERS

COMPUTER SKILLS
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